ASICS JYUNI™
Working together with the inhouse team at GreenRoomDesign we crafted a visual style for the Asics capsule Black and White collection heavily inspired by their Japanese heritage. The name JYUNI™ represents the unique spelling of the number ‘twelve’ in Japanese, representing the structure of time and the restraints that come with it.
Role
Visual Designer, Art Direction, Image Selection, Guidelines
Client
Asics
Agency
GreenRoomDesign
Location
Amsterdam, The Netherlands
Year
2017
Creative Director
Paul Silcox
Briefing
Campaign Concept & Rollout
JYUNI
Development of instore touch points, landing zones and staff education brochures.
