b.wr

b.WR is a revolutionary organic, eco-friendly bamboo fiber undergarment line - providing the softest, most breathable, luxurious underwear. I was asked to help develop a clear brand strategy, brand personality that fits the brands values and develop the brand identity that can sit next to their existing logo and brandmark.

Role
Brand Consultancy, Brand Strategy, Brand Development

Client
b.WEAR

Agency
/

Location
Los Angeles, CA, USA

Year
2021

Creative Team
Adam Slover

Briefing
Brand Audit & Development

Brand Document bWEAR-February2021-lowres_Page_03 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_04 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_07 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_10 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_11 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_12 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_17 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_18 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_22 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_23 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_06 copy.jpg
Brand Document bWEAR-February2021-lowres_Page_28 copy.jpg
W_Lace_Thong_Front-A.jpg
B.Wr Thong Bundle-B.jpg
B.Wr Best Seller Lace Thong and Boxer Brief-C.jpg
W_Lace_Thong_Back-A.jpg
B.Wr thong two pack-C.jpg
B.Wr brieg three pack-B.jpg
W_Thong_Front-C.jpg
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