You can't use up creativity. The more you use, the more you have.

ABOUT ME

6+ Years in London

My professional career started in 2012 in London's buzzing creative industry. It shaped my work ethics and ability to deliver high-quality design within tight deadlines for global brands. I enjoyed the fast-paced environment and it taught me to be a versatile, hands-on designer, to adapt quickly to a new work environment and to fit in an collaborate with any creative team.

12+ Years Experience

I've had the privilege of working with a broad range of international clients, from young tech startups to globally-renowned creative agencies and big brands. Within my projects I don't believe in a top-down design approach. Instead, I see it as a collaboration where I highly value my clients input, and I love it when they participate in the creative process.

  • I really love the world of branding. A brand is so much more than just a logo. It’s a style, it is a vibe! :) A brand is a personality. How does it look, how does it talk and where does the brand show up? What story does the font communicate and what feeling does the colour palette evoke? How is this implemented consistently over all brand executions? Branding is a perfect combination of logic and emotions. It is a science and a form of art.

  • Since I was a lil' art student I've dreamed of working for the worlds biggest brands. I remember taking a pixelated photograph of a big city bus that was fully wrapped with big splashes of black paint and Converse advertising, I just thought it was the coolest thing in the world. A few years later my dream came true and at my first job at Anomaly in London I’ve worked on several Converse campaigns and saw my work hanging in the streets of Amsterdam, Paris and London.

  • If you can't beat them, join them..!

    There are a few moments in my life when I felt like the world as we knew it was about to change. That time I could connect to the internet on my cellphone in the middle of the street, and.. when I used ChatGPT and Midjourney for the first time. By embracing new technologies such as AI, we as designers can generate new ideas faster, free up time and focus on more strategic and creative work.

  • Sometimes I wish I could be a visual artist, but let's face it, bills need to be paid. As a brand designer, I love what I do, but there is just something alluring about the romanticised image of a poor, misunderstood artist in a tiny country-side cottage overlooking a foggy meadow. Maybe one day...

Places I worked for in Amsterdam & London

TBWA/NEBOKO

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Cheil WW

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72andSunny

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Hatter Agency

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Rosie Lee

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ShopHouse

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BeingThere

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HarrimanSteel

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GreenRoomDesign

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TBWA/NEBOKO ✧ Cheil WW ✧ 72andSunny ✧ Hatter Agency ✧ Rosie Lee ✧ ShopHouse ✧ BeingThere ✧ HarrimanSteel ✧ GreenRoomDesign ✧

Saatchi&Saatchi

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Anomaly

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Grey

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Droga5

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ODD

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R/GA

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Sapient Nitro

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Saatchi&Saatchi ✧ Anomaly ✧ Grey ✧ Droga5 ✧ ODD ✧ R/GA ✧ Sapient Nitro ✧

Brands I’ve worked on

Adidas

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Nike

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Converse

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SKII

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AXE

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Heineken

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Budweiser

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Apple

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eBay

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Calvin Klein

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Google

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Samsung

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Adidas ✶ Nike ✶ Converse ✶ SKII ✶ AXE ✶ Heineken ✶ Budweiser ✶ Apple ✶ eBay ✶ Calvin Klein ✶ Google ✶ Samsung ✶

services

  • Logo Design
    Graphic Elements
    Brand Identity
    Marketing Materials
    Print Collateral
    Brand Guidelines
    Social Media Templates
    Packaging

  • Brand Audit & Strategy
    Consistency & Brand Guidelines
    Creative Direction & Art Direction
    Brand Experience & Visual Storytelling

  • Pitch Deck Design
    Mockups & Storyboarding
    Visual Design & Prompting
    From Concept to Execution

  • Wireframing
    Web Design & Layout
    Content & Information Architecture
    Collaboration with Web Developers

THINGS I’M INTO

Creativity is experimenting, learning, questioning, connecting, exploring, testing, failing and growing. Creativity is curiosity. I love to dive deep into different subject matters that trigger my interests. Everything brand related like strategy, brand archetypes, brand systems and colour theory - but also new software, technologies, 3D, AI, crypto, blockchain, sci-fi, spirituality, our galaxy, the universe and beyond! 👽 🌌

Thinking

Brand Strategy

Brand Archetypes

Conceptual Thinking

Creative Ideas

Consulting

Making

Brand Systems

Brand Identity

Brand Guidelines

Visual Concepting

Adobe Creative Cloud

Exploring

Cinema 4D

Midjourney

Chat GPT

Web3, Blockchain & NFTs

The Matrix

WORD ON THE STREET

  • Ali Orabi & Dexter Lee

    CMO, Co-founder & Creative Director
    Pathwater, San Francisco, USA

    We loved the passion, creative and outside-the-box thinking that Rosa brought to our creative team. Her sense of design aesthetics was spot-on to what we asked her to create pushing the creative beyond what we had envisioned and often we embraced as the final concept. Well done Rosa!

  • Jani van Loghem, MD PhD

    Founder & Medical Director
    ‍UMA Institute, Amsterdam, NL

    I know Rosa as a multi talented designer who really understands the brand, what it should look like and feel like. She understands our marketing needs and has great ideas about how to visualize those. She’s not afraid to learn something completely new and takes a deep dive into the specialist content learning platform we use. She’s a team player with great social skills and even though she’s a freelancer, she really feels like part of our UMA Family.

  • Bart Kokke

    Founder
    Tender Canvas, Amsterdam, NL

    I have worked with Rosa ever since I started working independently. We have done many projects together and the latest was the brand identity for my pitch winning consultancy Tender Canvas. This is the fifth time Rosa delivered spot on work!

  • Jaap van Oirschot

    Strategy Director & Founder
    Mr. Fox, Amsterdam, NL

    Rosa combines the essential ingredients of a good designer: genuinely listening, understanding the bigger picture, asking questions and challenging the answers, exploring different paths that lead to a design concept that is built to last. From building a new visual identity for a start-up to breathing new energy into existing brands - Rosa connects to the core of the brief and then delivers great work.

  • Jessi Baker

    CEO & Founder
    Provenance.org, London, UK

    Rosa created our iconic flag logo, still flying strong 10 years later! She’s a genius of creative branding. Highly recommend working with her.

  • Shaundra Hyre

    Founder
    Tribu Spirit, Miami, USA

    I am so grateful to Rosa. She is an incredibly gifted designer and artist. She took my vision of something deep and meaningful for the logo and birthed a timeless brand. She created something so beautiful and unique that has stood the test of time for 10 years. Like a good brand should. From the hand made font type in our wordmark, to the logos, packaging and label designs.

  • Neliana Fuenmayor

    Founder & CEO
    A Transparent Company, Ibiza, Spain

    Rosa is an open minded, professional and intuitive brand designer. She gets what your imagination is visualising whilst you are struggling to communicate it, she will land there before you can even finish the sentence. Magic! It’s been a long term brand relationship with Rosa , she will BE there for you to help and expand your perspectives!